gimmick

英 [ˈɡɪmɪk]

美 [ˈɡɪmɪk]

n.  (为引人注意或诱人购买而搞的)花招，把戏，噱头

复数：gimmicks　第三人称单数：gimmicks　过去分词：gimmicked　

GRETEM8BEC

Collins.1 / BNC.18498 / COCA.12796

牛津词典

noun

• （为引人注意或诱人购买而搞的）花招，把戏，噱头
  an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy sth
  1. a promotional/publicity/sales gimmick
     以推销 / 宣传 / 销售为目的的花招

柯林斯词典

• N-COUNT （引人注意或关注的）噱头，花招
  Agimmickis an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.
  1. It is just a public relations gimmick...
     这只不过是一种公关伎俩。
  2. The exhibition is informative, up to date, and mercifully free of gimmicks.
     这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。

英英释义

noun

• any clever maneuver
  1. he would stoop to any device to win a point
  2. it was a great sales gimmick
  3. a cheap promotions gimmick for greedy businessmen
  Synonym:devicetwist
• something unspecified whose name is either forgotten or not known
  1. she eased the ball-shaped doodad back into its socket
  2. there may be some great new gizmo around the corner that you will want to use
  Synonym:doodaddoohickeydoojiggergizmogismogubbinsthingamabobthingumabobthingmabobthingamajigthingumajigthingmajigthingummywhatchamacallitwhatchamacallumwhatsiswidget
• a drawback or difficulty that is not readily evident
  1. it sounds good but what's the catch?
  Synonym:catch

双语例句

• The lettuce factory is no marketing gimmick by Toshiba, however.
  然而，这个生菜工厂并非东芝公司的炒作行为。
• It's not a real education policy, it's just a gimmick to win votes.
  这不是什么真正的教育政策，只不过是赢选票的花招罢了。
• Free gifts given away with purchases are just another sales gimmick.
  购买商品可得到免费赠品只不过是销售上的又一个花招。
• Early on, we learn: The new form of Free is not a gimmick, a trick to shift money from one pocket to another [ like razors and blades].
  在书的一开始，我们读到：新的免费形式不是把钱从一个人的口袋转到另一个人的口袋（就象剃刀和刀片那样）的伎俩。
• Of course, they are a bit of a publicity gimmick, but they work.
  当然，它们在某种程度上是一种宣传伎俩，但它们奏效了。
• Otherwise I would have had to make up a unique ID ( not as natural as for the top-level resources), used XPointer in an rdf: about attribute, or some other gimmick.
  否则，我就不得不构造一个唯一的ID（不像顶级资源那样自然），并在rdf：about属性中使用XPointer，或某个其他技巧。
• We are used to consider circus an easy genre and if a poster says "A unique show with predatory apes – hamadryas baboons" we will just smile to this "promotional gimmick".
  我们所运用的思考马戏容易流派和海报，如果说“与类人猿独特的掠夺性展示-狒狒狒狒”我们只是微笑，这个“噱头”。
• It is just a public relations gimmick
  这只不过是一种公关伎俩。
• Comes complete with a special gimmick on Bicycle stock and a full color, photo-illustrated instruction sheet.
  来完成一个特别的招数对自行车股票和全彩屏，图片，图文并茂，语言表。
• In the modern tradition, on the basis of the adornment gimmick, forms, porcelain, forming a new development has artistic features.
  现代古彩在继承传统的基础上，装饰手法、表现形式、瓷器造型都有发展，形成新的艺术特色。